Alice’s Restaurant is a little slice of bliss amidst the redwoods of Woodside, CA. It is a cherished landmark for automobile enthusiasts since many famous motorbike and car companies have launched their vehicles at Alice’s. For those from the 70s it is also a nostalgic reminder of Arlo Guthrie’s eponymous song “Alice’s restaurant.”
My Role
Brand, UI Designer
Deliverables
Brand Identity, Merchandise
Website Redesign
The redesign brief was to make the brand appear more high-end. Further, I wanted to combine elements of nature around the restaurant and the bikes and cars that have made it famous.
nature
mountain
redwood tree
cabin
brunch
eggs
bikes
tire mark
speed
The first version on the left felt too busy so I decided to use the graphic element as a pattern and decided on moving forward with the version on the right.